TolulopeAjidahun
I am a doctor who builds healthcare distribution. I run business development and partnerships at Dokitami in Lagos.
A good service can fail before anyone sees it
In a growing business the fault is rarely a lack of activity. It is the gap between activities, where a signal from the market stops being anybody’s job. I make that gap visible and then build the route across it.
Finding where revenue stops
Demand arrives and then goes missing between the person who generated it and the person meant to serve it. The work is locating the exact handoff that drops it, then putting a measure on that point before anyone spends more.
Partner channels that survive signing
A signed agreement is not a channel. A channel is a value exchange the partner can feel, an operating model that works inside a busy shop, and a signal that tells you within days whether it has gone quiet.
Field operations that hold
Territories, routes, scripts, a pipeline that reflects reality, and reporting that changes what happens tomorrow morning rather than describing what happened last month.
Health products, read by a clinician
What happens when this meets real patients, real staff and real infrastructure? Most health products are designed for a clinic that does not exist in Lagos.
Selected work
EverythingTurning a Partner's Yes Into Something a Customer Could Actually See
Several Dokitami partners had agreed, in principle, to refer the service. Almost none of that agreement was visible in how staff or members actually behaved. This is the diagnosis of that gap, and the activation system built to close it.
What Reliance Health's 2025 Layoffs Reveal About Insurance Distribution
Reliance Health built one of Nigeria's most complete employer-led health insurance distribution systems, then cut over a hundred jobs chasing breakeven. An independent read of its public record asks what that trade-off says about the real cost of multi-country insurance distribution.
What to fix first when sales stall
Five things to work through in order when a business has real demand and the revenue still is not arriving.
Writing
All essaysThe Phone That's Serving a Customer
Offline-first usually gets discussed as a software architecture choice. For a Nigerian commercial team it's a management decision — which parts of the job still have to work when the signal drops.
The Chairperson Is Not Your Sales Rep
Employee cooperatives already know how to convene people — a meeting rhythm, a member list, a chairperson members actually trust. Most health partnerships approach them and immediately break the thing that made them useful.
A Quiet Card at the Front Desk
A gym sees the same person three times a week. A clinic has the licensed team to actually do something with that. The partnership between them breaks the moment either side forgets which job is theirs.
The Aggregate Is the Asset
The lazy version of healthcare distribution is a spreadsheet of names. A channel that lasts gives a partner a reliable way to reach people without ever handing over who those people are.