Writing

Healthcare, distribution, AI, and a few things that are none of those. Written to be understood on the first read.

August 2026

The Phone That's Serving a Customer

Offline-first usually gets discussed as a software architecture choice. For a Nigerian commercial team it's a management decision — which parts of the job still have to work when the signal drops.

Field operations · Healthtech · 30 August 2026 · 8 min

The Chairperson Is Not Your Sales Rep

Employee cooperatives already know how to convene people — a meeting rhythm, a member list, a chairperson members actually trust. Most health partnerships approach them and immediately break the thing that made them useful.

Distribution · Partnerships · 23 August 2026 · 8 min

A Quiet Card at the Front Desk

A gym sees the same person three times a week. A clinic has the licensed team to actually do something with that. The partnership between them breaks the moment either side forgets which job is theirs.

Partnerships · Distribution · 18 August 2026 · 8 min

The Aggregate Is the Asset

The lazy version of healthcare distribution is a spreadsheet of names. A channel that lasts gives a partner a reliable way to reach people without ever handing over who those people are.

Distribution · Partnerships · 15 August 2026 · 7 min

Thirty Days After the Signature

A partnership MOU tells you two organizations agreed to agree. It never tells the pharmacy attendant in Surulere what to say when a customer mentions your name. That gap is where the revenue goes to die.

Partnerships · Distribution · 11 August 2026 · 8 min

A Vital Sign Taken Once

A temperature taken once, with no history and no context, tells you almost nothing. Most Nigerian health businesses treat customer acquisition cost the same way — a single blended number, read in isolation, acted on in panic.

Commercial operations · Distribution · 7 August 2026 · 8 min

The Smallest Thing You Can Verify

A field team can post a beautiful activity report and a flat commercial quarter in the same breath. The gap between the two numbers is where most Nigerian distribution strategies quietly die.

Field operations · Commercial operations · 5 August 2026 · 8 min

Seen Is Not a Response

Before buying more leads, trace forty-eight hours of the ones you already have — from the WhatsApp message to the money. Most Nigerian health businesses can describe their conversion rate in vibes. Almost none can trace it.

Field operations · Commercial operations · 1 August 2026 · 8 min

July 2026

One Flag in a Config File

Nigeria was going to inherit the West's AI safety guardrails free of charge, the way a Lagos danfo inherited the seatbelt. Then I checked what a car costs to build twice, and what software costs to build twice.

Health AI · Healthtech · 21 July 2026 · 4 min

A Machine Beholden

A sentence surfaced mid-thought, unbidden: I am a machine beholden to God. Tracing it seriously leads through the Hippocratic oath's actual origins, a revocable medical license, and AI alignment research rediscovering, from scratch, a structure theology named centuries ago.

Philosophy · Decision-making · 20 July 2026 · 9 min

Whoever Was Standing There

A woman convinced a king secretly loved her, a serotonin study on new couples, and a philosopher's argument about non-fungible love converge on an uncomfortable answer: much of romantic obsession was primed to fire before the person who triggered it ever showed up.

Psychiatry · Relationships · 18 July 2026 · 7 min

Someone Has to Lose

There's only so much happiness in the world, one line goes, so you have to steal it from other people. For a specific, nameable slice of what people mean by happiness, the evidence says that line is correct.

Philosophy · Decision-making · 18 July 2026 · 6 min

The Birds Can't Leave

A caged bird that won't fly through an open door looks like it's choosing captivity. What it actually lacks is the internal repertoire that would make the outside survivable, and that's a claim about you too.

Philosophy · Decision-making · 17 July 2026 · 7 min

The Things You Find Along the Way

AI gets you to the answer without the detours, and the case for the detours is usually sentimental. There's a colder version of that case, built on portfolio theory, that survives contact with the evidence.

Attention · Decision-making · 16 July 2026 · 10 min

The Wrong Insurance Policy

The dating advice to pick the one who'll be there on your worst day sounds wise. It optimizes for a scenario that happens a handful of times in a life while ignoring the trait that predicts every ordinary Tuesday.

Relationships · Decision-making · 15 July 2026 · 9 min

Nigerian AI Cannot Rely on MTN, Inshallah and Vibes

Offline-first AI is the only kind that makes sense for Nigerian healthcare. On building health AI for the infrastructure that actually exists, not the one the pitch deck assumes.

Healthtech · Nigeria · 15 July 2026 · iAfrica

The Auditor Is the Same Brain

I ran into the rain certain my laptop was outside, with the same texture of conviction as knowing my own name. It wasn't there. That fifteen seconds sits on the same continuum as psychosis, and as what large language models do when they're wrong.

Psychiatry · Diagnosis · 14 July 2026 · 11 min

The Feeling Doesn't Care How It Got Here

A song and a footballer I started following ironically both became things I genuinely love, with no moment I can point to where one became the other. That gap says something about what "authentic" taste even means.

Taste · Philosophy · 13 July 2026 · 10 min

Supervision Is a Technology

Teaching hospitals solved the problem of getting reliable output from not-yet-reliable people a century ago. The software industry is rediscovering that same problem now, at retail prices, with AI agents.

Health AI · Decision-making · 12 July 2026 · 7 min

The View From Here

Most intimate photographs are shot from the sender's own point of view, not the recipient's. That single fact splits into an argument about empathy failure and an argument about honesty, and both hold up.

Relationships · Philosophy · 10 July 2026 · 8 min

The Leverage Tax

Poverty has a second cost that never shows up on a bank statement: it's in how people treat you, in a thousand small subtractions nobody would call cruelty on its own.

Decision-making · Relationships · 8 July 2026 · 6 min

The Wrong Object

Psychiatric evidence isn't found in the patient. It's made in the room, which may explain why AI has reached every diagnostic frontier except this one.

Health AI · Psychiatry · 5 July 2026 · 17 min

The Clinical Vector

The same essays, by email.

Subscribe